Harold Shipman life insurance adverts caused 'serious and widespread offence'

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Harold Shipman life insurance adverts caused 'serious and widespread offence'
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The Advertising Standards Authority has revealed there were 115 complaints

Social media adverts for life insurance that featured images of killer GP Harold Shipman caused 'serious and widespread offence and unjustified distress', a watchdog has ruled. Paid-for ads for DeadHappy, a life insurance firm based in Leicester, ran on Facebook and Instagram last month.

READ MORE: New Deansgate 'bus gate' already in action - as council issues update on when fines will be doled out Below the caption was an image of serial murderer Shipman with overlaying text stating: "LIFE INSURANCE…Because you never know who your doctor might be." "The ads contained an image of the serial murderer, Harold Shipman, a British doctor who it is estimated murdered between 215 and 260 of his patients. We considered that the image of Shipman would be instantly recognisable to many people."

"We concluded that the ads were not prepared with a sense of responsibility to consumers and to society and did not comply with rules on issues of harm and offence."

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