Ravi Kurani, CEO of Sutro and Advocate for Transformative Digital Solutions. Read Ravi Kurani's full executive profile here.
It is challenging to develop and sell smart products in today’s rapidly changing market. By integrating storytelling into both product development and marketing, organizations can create products that function magnificently and resonate deeply with users.Smart products represent the cutting edge of technological innovation, designed to interact with the physical world through sophisticated sensors and interfaces. However, the challenge extends beyond development.
Properly crafted stories built for a Western audience have an exposition, climax and conclusion, supplied into our mental systems through neurocognitive processes. Thus, companies can present compelling stories that seize interest and inculcate emotional attachments by making use of our unchanging affinity for stories.
‘Don’t Get Left Behind’—Crypto Suddenly Braced For A ‘Game-Changing’ Trump Bombshell After Wild Bitcoin, Ethereum, Solana And XRP Price SwingsAt the heart of persuasive storytelling is Aristotle’s rhetorical triangle comprising pathos , logos and ethos . Successful smart products weave these elements into their development and marketing strategies. Pathos engages the audience emotionally, logos provides a solid and logical step-by-step foundation, and ethos builds trust and credibility.
Storytelling is in our DNA, and its key is to use it to develop and deploy modern technology breakthroughs to obtain business achievement. By adopting a narrative-driven approach in tandem with cutting-edge technologies like AI, companies not only meet the current demands of their markets but can also lead and shape future trends. Innovating through technology in the creation and marketing of smart products continues to change. However, I believe those who effectively marry the art of storytelling with technical prowess will undoubtedly stand out, foster deeper connections with their customers and achieve sustained success.
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