Alonso Vargas, SVP of Product at Flybuy. Read Alonso Vargas' full executive profile here.
Imagine walking into a store and instantly getting personalized recommendations on your phone based on your online browsing history, or ordering dinner through an app, and when you arrive at the restaurant, your food is ready, tailored perfectly to your tastes and dietary preferences down to the tomato on the side with extra dressing.
As consumers navigate a world that is bridging the physical and digital realms, businesses have a golden opportunity to increase engagement and loyalty by leveraging advanced technologies like artificial intelligence and location technology. Despite the apparent opportunities, many businesses are struggling to keep pace with these digital changes. The key problem is how to integrate advanced technology effectively and create personalized and engaging phygital experiences. Companies must navigate the complex consumer expectations and evolving technological advancements.
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