Harlem Shake celebrates 10 years in Central Harlem, announces third location in Long Island City and franchising opportunities
As a neighborhood fixture, Pasic said Harlem Shake also employs 80% of its employees from primarily Harlem, and some from The Bronx. The restaurant continues supporting and sponsoring local organizations, hosts an annual Mr. and Miss Harlem Shake competition for Harlem residents, and runs its own baseball team in the Harlem Little League.
“The best thing to do is just to conform to change,” Coaxum said. “You can’t just be stuck in your ways. If you notice that we’re only doing deliveries now, then you got to make it the best delivery option there is.” “I always want to stay true to this being this neighborhood burger spot,” Coaxum said. “But if I can have this in other places of the world, that would be awesome — not just in Harlem, but Chicago or D.C., or in airports or stadiums.”
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