Pride is a time to celebrate and honor the LGBTQIA+ people who have fought for equal rights before the law—sometimes literally, like the crowds at Stonewall, who defended themselves against cops raiding the New York City gay bar 50 years ago this month.
, it hit a fever pitch in the 2010s, when every June began to be marked by branded and rainbow-colored pandering as an exercise in shoring up consumers from the queer community. It would all be a fairly typical corporate virtue wash, yet some of these same companies also quietly give tens of thousands—if not millions—of dollars through their political PACs to Republicans who actively work against gay and trans rights.
Huge corporations like AT&T, Verizon, Johnson & Johnson, donate because they hope to get something out of it: whether it’s the positive marketing of a Pride float, or swearing in a politician they hope will deregulate their industry. But Pride only lasts a month, and, if elected, these politicians serve terms that last way longer than that. Corporations may be covering their bases—but that doesn’t mean we shouldn’t take notice.
We took a look at how much money corporations that are sponsoring Pride parades and touting pro-gay rights initiatives gave to Republicans candidates last year through their political PACs.
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