Hamilton chief marketing officer talks creating a brand beyond Broadway
that consistency sells out need marketing?is still the most expensive show to see on Broadway. The show outsells all other Broadway productions, typically grossing between $2-4 million every week and that’s just in New York,” Matalon told the audience.that has become a cultural phenomenon is about taking the conversation beyond the stage.
“Over 250,000 high school students studying U.S. history in Title 1 schools will have seen the show for $10 and participated in a customized curriculum by the end of 2020,” Matalon said. “For these high schoolers, this is a rare opportunity to ask advice from a diverse panel of performers and professionals who look like them.
The marketing team’s most ambitious effort has been the 35,000 square foot Hamilton exhibition built on Northerly Island in Chicago, which Matalon called possibly “the boldest brand extension ever for a Broadway show.”
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