The singer parted ways with previous label Capitol Records in April.
for not releasing the single “So Good” until “they can fake a viral moment on TikTok,” a claim they made on TikTok. Halsey’s TikTok — in which the singer said “everything is marketing” — then went viral, seemingly proving that, indeed, everything is marketing.
In April, Aron and Li’s statement about Halsey’s departure from Capitol continued that “we are excited about exploring a new partnership and sharing new music with fans.” At the time, a Capitol spokesperson said, “Everyone at Capitol poured their hearts and souls into helping Halsey achieve their dreams and present their music to the world. We are incredibly proud of all we accomplished together, and wish Halsey the very best in all their future endeavors.
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