The singer's second beauty brand drops on July 25 — here's what we know.
in 2021 and even permanently lowered its prices for accessibility, the self-taught beauty expert is introducing AF94, a second, even more, affordable brand catered to Gen Z.
Named after their initials and the year they were born, AF94 features vivid eye, lip, cheek, and body products for $10 or less . The "So Good" singer exclusively teamed up with Walmart to curate the colorful collection to make it more accessible for younger people to express themselves. Plus, the range of products is clean, vegan, and cruelty-free.
"After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach, which is why we are so excited to be launching this new collection with Walmart," Halsey wrote in a statement. "I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines.""I'll always remember being 15 years old and saving up to buy my first eyeliner.
You may be wondering how AF94 is different from About-Face and why Halsey decided to create another brand. From its launch date and product details to where you can snag the new brand, here are all the details on Halsey's new beauty brand, AF94.According to Halsey, AF94 is a brand that was made to "inspire an inner boldness in all of you.
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