.H and the themartinezbros are helping DKNY celebrate 30 years in a new ad campaign.
ON A HIGH NOTE: Thirty years in business is worth a real celebration so DKNY has enlisted the talents of Halsey and the Martinez Brothers. Musically talented, for sure, but their local roots were another bonus for the New York City homegrown brand. Instead of looking over its shoulder to picture the remember-when moments of the past three decades, DKNY is trying to put a forward spin on its image.
While the brand’s iconic gritty black and white cityscape campaign was shot by Peter Arnell, the brand’s spanking new one was photographed by Amy Troost. Styled by Carlos Nazario, the campaign plays up portraiture rather than skyscrapers. In one image, Halsey, is decked out in leopard-printed bike shorts, bra top, puffer jacket and sneakers, sitting on a stool with one hand on her hip and legs akimbo. Another features the Bronx-born Martinez Brothers In understated slick suits. In addition to their various photos, a series of videos were also shot. The main edit will live on via social media, digital displays and selectively outdoors. Hailing from the Tristate area, Halsey shares some of her New York stories and experiences.
The “Boy With Luv” singer spontaneously painted something during the photo shoot, according to a DKNY spokeswoman. That art will be revealed during the brand’s 30th birthday bash on Sept. 9 in Dumbo, Brooklyn. Halsey is slated to perform as are the Bronx-born deejaying brothers. Earlier this summer the duo hosted a 24-hour rave in Miami. Rudimental was a recent collaborator but further back they teamed up with Riccardo Tisci for a Givenchy show soundtrack.
At work on a new album, Halsey’s appearance for DKNY will be a warm-up for her Sept. 20 show in Las Vegas. On stage and off, the 24-year-old is not one to hold back whether talking up her boyfriend Youngblud or supporting the LGBTQ community. Halsey’s unblinking self assuredness is meant to be a focal point through Troost’s imagery. Having 15.5 million Instagram followers was no doubt a selling point for the G-III-owned sportswear label.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside Joe Jonas' James Bond-Themed 30th Birthday PartyThe Jonas Brothers singer and husband of Sophie Turner celebrated with family and friends at a restaurant in New York City.
Read more »
Yankees fete Rivera: 'I'm glad I did OK'The New York Yankees celebrated the Hall of Fame induction of Mariano Rivera on ...
Read more »
Johnny Manziel calls himself an ‘ex-pro football player’ in commercial for car insuranceJohnny Manziel is starring in ad campaign about second chances that also features Tonya Harding and Fat Joe.
Read more »
I'm 30, Make $78,810 A Year—& I Cut 3 Years Off My Mortgage'4 p.m. — Our office's summer party is tonight, so I take a Lyft to the venue with some coworkers. The restaurant is super-cute and has a beautiful patio. It's still brutally hot, so I order a glass of white wine and sit in the shade.'
Read more »
https://www.instyle.comInStyle is the leading site for celebrity style. See expert fashion advice, star hairstyles, beauty tips, how-to videos and real-time red carpet coverage.
Read more »
Inside Elizabeth Warren's courtship of Native American leadersThe presidential candidate's efforts to make amends and rebuild her relationships with the Native American community have gone far beyond apologizing, according to CNN's interviews with almost a dozen people
Read more »