Universal will be releasing the Blumhouse/Miramax movie Halloween Kills in theaters and on Peacock on Oct. 15. The release date stays the same, the distribution pattern changes up. Why is Uni doing…
Why is Uni doing this in the wake of moviegoers’ great return to theaters for Disney/Marvel’sI understand it’s all about eventizing the sequel, not only in theaters, but on the studio’s pay tier level of its streaming service; similar to what they did with over Independence Day weekend; that pic grossing $57M domestic, $105M WW. Originally, Sony hadbefore they moved to the first weekend of October.
I hear Uni was happy withThe movie’s move to a dynamic window has nothing to do with any fears about the delta variant’s future impact on the domestic B.O. However, you gotta say, October for the first time in a long time is fiercely competitive withhybrid on Oct. 15 and Warner Bros/Legendary’s from David Gordon Green with Jamie Lee Curtis reprising her role as Laurie Strode opened to $76.2M in October 2018; the third best debut for the month.
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