No matter how you look at the numbers, “Halloween Ends” had a good opening weekend.
Touted as the final showdown between Laurie Strode and Michael Myers, the slasher pic earned $41.3 million in ticket sales from 3,901 theaters in North America, according to studio estimates Sunday. It’s the first film to open higher than $40 million since “Nope” debuted in July and it surpassed its production budget, which has been reported to be between $20 and $30 million. Including international showings, it boasts a global total of $58.4 million.
Going into the weekend, some analysts had pegged “Halloween Ends” for an opening in the $50 to $55 million range. “Halloween Kills,” the previous installment in the David Gordon Green-directed “Halloween” trilogy,” opened day-and-date last year and still grossed $49 million on opening weekend. Many studios experimented with day-and-date releases during the second year of the pandemic to varying results, but 2022 has seen most returning to traditional theatrical-first releases — especially for their most valuable brands and franchises.
Though there was likely some financial impact on “Halloween Ends,” it’s hard to glean exactly how much money was left on the table with the release. Peacock is notably smaller than many of its streaming competitors, with 13 million paid subscribers reported at the end of July. Studios also rarely release specific streaming data.
“The appeal of being scared in a movie theater is time honored,” Dergarabedian said. “Throughout the pandemic, horror movies have grossed over $1 billion, and that’s just domestically.”
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