The event aims to bring 'all the charm of a Hallmark movie town square to life.'
, the Kansas City-based greeting card and media company, announced its first Hallmark Christmas Experience on Wednesday, set for later this year.The event, which will be hosted outside the company's Missouri headquarters, will aim "to bring all the charm of a Hallmark movie town square to life, inviting guests to be merry, make memories, and find magic together," according to a press release.The event will be free and run every weekend starting Nov.
Activities at the event will include a "magical Christmas market" featuring "event-exclusive Hallmark products and one-of-a-kind gifts created by Hallmark artisans and other seasonal merchants," as well as festive food and drinks, ice skating, gift options and gift wrapping stations. The event will also include a nightly Christmas tree lighting.
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