Half Of US New Car Buyers Believe EVs Are Too Expensive: Survey via insideevs.com
2023 Deloitte Automotive Consumer Study
Almost seven in 10 of the Americans surveyed said they expect their next vehicle to cost less than $50,000, which would leave out much of the EVs on sale today. Besides pricing, prospective EV buyers also listed range and charging times as significant concerns – 48 percent and 47 percent, respectively. The lack of a proper public charging infrastructure was named as another big issue by 46 percent of respondents.
The appetite for EVs is significantly higher in other markets compared to the US, though. For example, 16 percent of Germans surveyed said they want an EV, 17 percent of South Koreans, and 27 percent of Chinese.
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