Hair care brand Seen is in over 700 Ulta Beauty doors.
Participants in the round included Mitch Rales, cofounder of Danaher Corporation; Somerville; Sator Grove Holdings, and George Mrkonic, a board director of Ulta
Seen also received early funding support from Harvard dermatologists and scientists, including Dr. Rox Anderson at Harvard/Massachusetts General Hospital. “This marks another transformative milestone for Seen,” Rubin said of the funding round. “A majority of adults in the U.S. have self-described sensitive skin and over 100 million people in the U.S. suffer from acne, eczema, dry scalp and hair shedding, which can be exacerbated by irritating, allergenic and/or pore-clogging ingredients in hair products.
Greg Maged, cofounder and chief executive officer of Seen, told WWD that the funds will allow it to focus on innovation, further scale professional sampling to 10,000 dermatology practices in 2025, and expand its retail foot print.“We’ve had 100 percent compounded annual growth since our launch and consistently exceed Ulta’s sales projections for the brand,” Maged said.
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