Hailey Bieber Wins Beauty Inc’s 2022 Newcomer of the Year Award

Hailey Bieber won the Newcomer Award at today's BeautyIncAwards! See more here.

In a year that saw myriad celebrity skin care launches, one star shone brighter than others: Hailey Bieber’s Rhode. Bieber, whose every fashion andmove is chronicled and often copied by her 50 million-plus social media followers, could easily have created a brand that capitalized on her fame with mediocre formulas and aggressive marketing.

Bieber, who said she spent much of the pandemic learning the ins and outs of skin care, also proved to be a brilliant marketer. Glazed doughnut skin became the buzzword of the year, and Rhode’s Peptide Glazing Fluid sold out within 10 minutes of launch. The initial hype continued — Peptide Lip Treatment sold out five times in six months , while Peptide Glazing Fluid sold 36 units a second during a recent restock.

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