Having invested two years of research into the process, HaileyBieber took the necessary steps to create Rhode, a new line of skincare rooted in the principles of intention and simplicity ✨
But just because a formula is simple in nature doesn't mean that it was easily formulated — these took about two years to perfect. And while Bieber had a solid idea of what ingredients she wanted to showcase, she isn't a scientist. "Obviously, I can totally admit that I don't know what I don't know — so I had the idea to bring in a skin-care advisory board," Bieber recalls.
But Bieber assured me that "no decision has been made without me. I was the one who was going to the labs and explaining how I wanted it to feel and the results I wanted it to deliver." She estimates that she tried more than a dozen formulations of each product before giving final approval. But being "extremely picky" means Bieber now has the utmost confidence in Rhode's first collection.
Though this product definitely falls into the serum category, it has a slightly thicker consistency than most — it's the kind of serum I'd wear on its own in the summer when the humidity makes moisturizer a little redundant. It spreads easily and absorbs instantly and dries down to a satiny finish. It might not singlehandedly give you that Hailey Bieber shine, but with its niacinamide, hyaluronic acid, and peptide complex, it should hydrate you enough to eventually get there.
"I use the Peptide Glazing Fluid literally morning, noon, and night," Bieber shares. For the daytime, she layers aserum under the fluid before following up with an SPF. "In the evening, the same kind of deal: I cleanse, I use the glaze, then I use the Barrier Restore Cream." She even takes this serum to the beach. "When I'm in the ocean or in the sun and I want to reapply my SPF… sometimes, the SPF is not enough of a moisture reboot for me so I like to do a layer of the glaze before I reapply my SPF." (A reminder: Reapply an
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