Hailey Bieber’s Rhode is making its next move and launching a facial essence.
While the brand declined to comment on sales expectations for the new product launch, industry sources estimate Glazing Milk could do $10 million in retail sales during its first year on the market.
Last month, Rhode entered the U.K. for the first time, with chief executive officer Melanie Bender hinting that a potential foray into India could come next.space, Rhode has managed to sustain steady momentum during its first year, with the brand reporting it crossed the eight-figure sales threshold within six months, across 11 days of selling.
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