Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally).
no longer has competition for the"Rhode" brand name trademark and its head-to-toe product potential. Already, signs are pointing to her business empire striking back with clothing to match its sold-outRhode's doors in 2014 to offer cheerfully printed vacation dresses and matching sets, a lineup that eventually landed in Beyoncé, Tracee Ellis Ross, and's closets, as well as on Target's shelves in a sought-after 2023 collaboration.
When and if Rhode clothing does arrive, it will be productive. In two short years since its launch, Bieber's label has already debuted ten products with several shade and flavor variations—all that tend to sell out immediately upon release. In an, Bieber confirmed her label is likely to exceed $100 million in revenue in 2024.
There are all sorts of avenues Rhode clothing could take, from Pilates uniforms Mrs. Bieber favors on weekends to business suiting and party dresses.has been on the books for a hot minute without any meaningful movement toward a re-released album. Others are created just to reserve the right for a celebrity to try a new product, and then they expire.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
But as the most dedicated fans know, trademarks are usually the first breadcrumb in a trail leading to a big business venture. Fragrance hounds caught on toearlier this year, for example. So, Hailey Bieber could just be holding space for an eventual clothing line without actually designing anything—but it's not a stretch to predict we'll be wearing head-to-toe Rhode before we know it.
That said, given just how many thousands of fashion brands co-exist on the market in the same categories—and how many independent labels addressing thehave shut down in 2024—it's too bad the Rhode name wasn't big enough for two of them after all., where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping .
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