HaileyBieber's love for this cult favorite brand is on full display.
may be America’s reigning Girl Next Door, but one of her favorite fashion labels of late can be more closely associated with the phrases “cult favorite,” “London underground,” and “subversive.” Bieber seems to be the latest star who’s caught a fever for, the London-based Jamaican heritage designer who started her eponymous menswear label in 2007 as almost an art project—but whose mainstream fashion profile has experienced a rapid ascent over the past few years.
Bieber touched down in New York City yesterday and took to the streets with her love for Rose’s designs on full display. She paired the brand’s black-and-blue paneled sports jacket with a pair of their straight-leg baggy jeans. She styled the rest of the look to give off an air of incognito chic, with a black hat and sunglasses and a gray crop top layered underneath. Although square-toed shoes are actually a Rose signature, Bieber’s pair is from Jil Sander.
Rose, whose line is officially classified as menswear , finds her inspiration in the underground London club scene of the ’90s, though you could easily imagine football hooligans, extras from early seasons ofand maybe even old pictures of your dad and your grandmother’s furniture upholstery on her mood board. There’s a sense of twisted nostalgia to her garments—like a thrift store haul from Wonderland.
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