Hailey Bieber is the new face of Levi 501s denim IOL_Lifestyle
The 22-year-old model - who is married to 'Sorry' singer Justin Bieber - features in the American denim label's much-anticipated campaign wearing Levi's iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customised with the star's name in neon.
Bieber said: "I've been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today." A post shared by the biebers🖤 on Apr 5, 2019 at 4:55am PDT Chief marketing officer of Levi Strauss and Co, Jennifer Sey told WWD: "Hailey has been wearing our icons, Levi's 501s and 501 shorts and trucker jackets, without us having to ask her to. She's a real authentic fan. It never felt right before but we love Hailey's energy and optimism. It felt like the right time to associate a face with 501."
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