It's giving us music festival season FOMO.
originally paid homage to festival season and then evolved into a celebration of today's optimistic youth. The campaign, released on Monday and shot by stylist Karla Welch and her husband and creative partner Matthew, has Bieber and Smith posing in front of pools, palm trees, and bursts of color — the ultimate Instagram aesthetic for what would have been Coachella 2020.in a caption as she shared the new photos on her Instagram page..
"And as I look at Jaden and Hailey – our friends and partners – I'm so encouraged. Hailey's optimism and authenticity are inspiring. Jaden's commitment to the environment, his passion to educate us on how we can all choose more wisely, more responsibly," Sey wrote. "They challenge us to be our best, they remind me of what it is to be filled with hope. And we all need to remember that right now.
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