Hacking The App Store: Gen Z's $15M ARR Bootstrapped Success Story

The Rise Of Gen Z News

Hacking The App Store: Gen Z's $15M ARR Bootstrapped Success Story
Blake AndersonUmaxCalais
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Serial technology entrepreneur with 10+ years of experience building scalable tech ventures; leading product and development teams, selling to and co-developing products with Fortune 100 customers, raising capital from global professional investors.

Tinder app installed on a smartphone. The dating app launched on September 12, ten years ago. Photo: Marijan Murat/dpa "I recently discovered a part of the internet where a bunch of cracked 18-22yr old indie hacker kids from no-name unis run bootstrapped mobile apps growth-hacked on TikTok. Each app has 100k+ monthly users and makes $1M-5M/yr. Never underestimate the kids."

Anderson, Yadegari's co-founder, had a similar early start."I built a few small projects, but then met Zach, and we built Cal AI together, which is currently doing 8 million in annual recurring revenue," says Anderson.Anderson and Yadegari attribute their success to a unique approach to marketing and product development."The primary thing that has made these apps work is our marketing strategy as well as sort of product ideation," Anderson explains.

Yadegari adds,"Don't overcomplicate the technologies you use. You don't want to use something that's very low level. You want to use a very high-level programming language, something simple like maybe just Python or Node.js." This compounding effect is further amplified by network effects within the influencer community."The more influencers you have, the generally more influencers will be referred to you by your current influencers," Yadegari notes.Anderson takes a nuanced approach to pricing, challenging the common practice of optimizing solely for LTV multiplied by conversion rate."I believe that you should assign greater value to the number of people that subscribe," he explains.

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