The retailer, which created an immersive experience for Roblox where fans can discover their digital fashion identities, is now launching its 'Stranger Things' collect...
With the metaverse and social gaming channels increasingly becoming more a part of our culture, retailers are traveling to the metaverse to win new customers.
“Obviously, we see this with the younger generation, but it’s across all ages as well,” said Linda Li, Head of Customer Activation and Marketing, H&M Americas. “Our new ‘Stranger Things’ x H&M pop-up event in H&M Loooptopia on Roblox offers an exciting way to engage with a younger demographic, featuring the collection as rewards in the new experience,” Li said. “Bringing one of the most popular shows on Netflixinto our digital H&M Loooptopia world aligns with our ambition to provide fun and stylish content for all. We hope anyone with an interest in both fashion and the hit show will enjoy the new collection.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Shooting Stars Trailer: Stranger Things Star Leads LeBron James MoviePeacock has dropped the full Shooting Stars trailer for Universal Pictures' coming-of-age drama revolving around LeBron James' teenage years.
Read more »
Used bike collection this weekend in NapervilleThe Rotary Club of Naperville Sunrise is collecting used bicycles for the non-profit organization “Working Bikes” this weekend.
Read more »
Sotheby's Auctions Part of 3AC's Rare NFT Collection, Bringing In $2.4 Million.Sothebysverse has concluded its sale of seven rare artworks from 3AC's seized NFT collection, netting over $2.4 million. rosieperper reports
Read more »
Canadian Icons the 'Trailer Park Boys' Get Funko CollectionAdd Ricky, Julian, and Bubbles (with a kitty cat) to your lineup.
Read more »
Doctor Who: The Decades Collection Joins 60th Anniversary CelebrationIn honor of the 60th Anniversary and set to arrive this October, DoctorWho: The Decades Collection is a series of six prose novels, each telling a story from a different decade and that era's Doctor. / BBC Penguin DW60 PenguinUKBooks
Read more »
'Live laugh lesbian': Target's cheeky Pride collection strikes againWhile much of the Pride merchandise that debuts around June falls flat, Target’s has managed to break through the noise — and spark an onslaught of memes.
Read more »