H-E-B serves up its first NIL deal with UT Austin’s volleyball star

H-E-B partnered with three-time NCAA volleyball champion and Texas Longhorn volleyball athlete Madisen “Madi” Skinner for the company’s first-ever Name, Image, and Likeness (NIL) deal.

H-E-B announced they partnered with three-time NCAA volleyball champion, Texas Longhorn volleyball athlete Madisen “Madi” Skinner, for the company’s first-ever Name, Image, and Likeness deal.champion and Texas Longhorn volleyball athlete Madisen “Madi” Skinner for the company’s first-ever Name, Image, and Likeness deal.

A longtime H-E-B fan, Skinner echoed Nathan’s thoughts, saying the new partnership aligns with her values of hard work, community service, and inspiring the next generation of athletes. She added that the grocery store has always been a big part of her family’s life. To kick off her new NIL deal, Skinner and the company are hosting a charitable event at Del Valle ISD’s Popham Elementary School on Sept. 3.

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