On Saturday and Sunday, hundreds of shoppers continued to wait in lines outside to get into the grocer’s first namesake store in Dallas-Fort Worth.
Shoppers continued to pack the aisles over the weekend of H-E-B's first namesake grocery store in Dallas-Fort Worth. The store in Frisco opened last Wednesday.H-E-B executives probably thought they’d seen it all after selling groceries in Texas for more than a century, but apparently not.
The buzz around the store over the weekend from employees and shoppers was that first-day sales reached $1 million. To put that in perspective, industry group FMI says the average weekly — not daily —H-E-B declined to confirm the sales number, but spokeswoman Mabrie Jackson said Sunday: “Since we opened our doors in Frisco, our customers have embraced us with open arms and enthusiasm.”
The store’s 750 workers, about 600 hired locally, “are working hard and going above and beyond to provide a great shopping experience with the dedicated service and top-quality products our customers across Texas have come to expect from H-E-B,” Jackson said.
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