“We’re really just trying to move culture forward, especially as it comes to women,” goop founder Gwyneth Paltrow says about the wellness brand.
The companies said other Goop products will launch at Sephora in the coming months.Gwyneth Paltrow's famous lifestyle brand Goop is about to hitstores, marking the first time it has partnered with another retailer to sell items like its vitamin chews and body scrubs.
Up until now, Goop was only available at its own stores, on Goop.com and at some independent beauty shops. Starting Tuesday, Goop's wellness products — like its "Why Am I So Effing Tired?" vitamin regimen that claims to help with mental acuity — will go live for sale on Sephora.com. And starting Feb. 28, Goop's skin care line will be sold at select Sephora stores across North America.
The companies said other Goop products will launch at Sephora in the coming months. Sephora currently has more than 490 stores throughout the Americas, in addition to over 660 smaller-format shops inside certain"We have carved out a unique territory in the beauty space," Erin Cotter, the general manager of beauty and wellness at Goop, said in a statement.
Goop launched more than a decade ago, in 2008, from Paltrow's kitchen. Initially, it was a weekly newsletter discussing food and travel. The business went on to launch lines of, sometimes controversial, beauty and wellness products. It also has a podcast, a magazine and an upcoming series with
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