Guitar Hero could be staging a comeback under Xbox and Activision.
A new Guitar Hero game may be in the works as part of Microsoft and Activision's new partnership. Guitar Hero is one of the most iconic and revolutionary franchises in gaming. The first game in the series allowed players to pick up a replica of a guitar and play along to a bunch of iconic rock songs. The series continued to evolve and grow, eventually being acquired and published by gaming giant Activision.
Both franchises were juggernauts, but fell off the map for a number of years. Incidentally, both franchises staged comebacks in the mid 2010s and things were ultimately underwhelming on a commercial level resulting in both of them sort of fading into the background. However, as reported by Windows Central, Activision CEO Bobby Kotick held a townhall meeting with the company to speak about the future of the publisher as the Microsoft acquisition reportedly looms closer to closing.
"A big part of what I've seen in Microsoft is research. And they do development in areas that are extraordinary. And so being able to tap into their AI and machine learning capability, the data analytics, new ways of thinking about graphics — I just see unlimited potential for what we do," Kotick explained."We're uniquely situated as a company because we have the very best franchises in all of video games.
Of course, we have no idea what this might look like. Guitar Hero Live was the last game in the series and was fairly experimental as it allowed you to play"live" concerts with real-life footage that would dynamically respond to your performance.
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