Here's how Guinness is getting to the root of cutting the carbon footprint of its pints.
The Diageo-owned DGE, +0.38% Irish brewery is launching an agricultural program to make its iconic stouts more sustainable.
This program is intended to expand to more farms in Ireland and beyond. “We will openly share the results from the pilot program so that other farms can learn and adopt practices that have demonstrated the highest potential impact from an environmental and farm profitability standpoint,” said Diageo Europe president John Kennedy in a statement. “Like the Irish farming community, we are ‘all in’ for the long haul – for our people, products, partners and planet.
Industry consultants Decarbonate estimates that almost half of the carbon footprint of beer drinking is associated with storage and service, especially at a venue like a restaurant where temperature matters.
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