PBS Kids senior vice president Sara DeWitt on how TV's longest-running animated children's show Arthur and its groundbreaking multiplatform content will continue to make kids programming more accessible
While the show has evolved over these last 25 years, it has remained true to the mission of PBS Kids since its inception: to use the power of media to open worlds of possibilities for children. At PBS Kids, we seek to celebrate children’s natural curiosity, using smart, funny, character-based narratives to model enthusiasm for learning and exploring the world.
We know the importance of learning good character skills, like kindness and empathy, and use our games and shows to illustrate how to build friendships, solve problems and see the world from a variety of perspectives.is really about managing the complexity of being human. Because of that, the show has been able to connect with viewers in a very powerful way.
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