Romance and heightened femininity merge with the brand’s Americana style
Romance and heightened femininity merge with the brand’s Americana styleGUESS USA is in its Baroque era. Unveiling the brand’s new Spring/Summer 2026 campaign, opulent images showcasing flirty ensembles are lensed by photographer and ERL designer Eli Russell Linnetz.
Creatively led by GUESS USA’s own Nicolai Marciano, the design direction aims to capture the brand’s softer and fantasy leaning side. A pastel pink dress with polka dot-printed ruffles is displayed against a painted landscape backdrop, embodying romance and femininity. Fallen chandeliers, antique lamps, and porcelain figurines help set the scene, as chiffon and suede anchor the collection, while lighter materials get grounded by a sharper edge—a combination that the brand undoubtedly exudes.
Described as “nostalgia loosened by lightness, ease, and a slow, candlelit sensuality. Romantic baroque influences run through silk dresses, chiffon blouses, and layered skirts worn over jeans or shorts with lace side ties, each piece styled as if borrowed, kept, and made one’s own,” the late nineties archives of the beloved fashion label serve as inspiration for several looks. A sense of playfulness stems from the collection’s satin slip dresses, corseted denim, and rhinestone embellishments.
New arrivals include a suede jacket with hardware cinching, as well as a fresh set of colorways for the Claudia bag: pink metallic, brown suede, and zebra print. With its range of highly wearable summer styles, A Baroque Reverie establishes a lighthearted contrast between romanticism and the brand’s Americana signatures.
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