For luxury-minded marketers looking to engage with new technologies ethically and authentically, the retrospective excercise provides a best-in-class example.
The maison's latest effort involves an AI-generated film comprised of more than 1,800 reimagined Bee Bottle s, honoring the enduring motif's 170th anniversary. Image credit: Guerlain French beauty brand Guerlain ’s latest campaign lifts the opportunities that lie ahead for luxury-minded marketers, striking the right balance between human teams and new technologies.
Tracking the Bee Bottle “through the ages,” from 1853 to 2193, experts tapped the aesthetics of Solar Punk and similar movements as sources of inspiration for designs of the future. Discover a unique artistic journey powered by human-led artificial intelligence, celebrating the anniversary of the legendary Bee Bottle, through past, present and future.“We like to believe that AI and human sensitivity can work together as creative allies rather than competitors,” reads a brand statement.
For now, the machine’s output is overseen by its architects. Supervision could prove crucial for campaigns of this nature, which are growing in popularity (
Featured Fragrance And Personal Care Industry Sectors News Software And Technology Ai Artificial Intelligence Bee Bottle Fragrance And Personal Care Guerlain Luxury Luxury Daily Luxury Marketing Luxury News
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