This Gucci beauty campaign is meant to convey a clear message that authentic beauty lies in imperfection:
Featuring '80s vibes, intentional imperfections and "dental diversity."Author:Stephanie SaltzmanPublish date:May 6, 2019Updated onMay 6, 2019Ever since Gucci launched a dedicated Instagram feed for beauty last fall, the industry has been anxiously anticipating Creative Director Alessandro Michele's reimagined vision for the Italian house's cosmetics range.
There is also an accompanying campaign film, shot by Chris Simmonds, which draws on the same vintage aesthetic and encourages the audience to be "bold, bright and beautiful," via a voiceover. While some Instagram commenters shared their shock for seeing such images from a beauty brand, others, like anonymous watchdog collective @EsteeLaundry, applauded Gucci for celebrating "dental diversity" in its campaign. 4Gallery4 ImagesClick through the gallery below to see additional behind-the-scenes images from the campaign shoot.
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