The Gucci gang gets back to nature in new Off the Grid campaign 🌿
, the stars go about an array of wholesome activities in and around a rustic treehouse as Johnny Nash’s care-free songplays in the background, including whittling wood, tending to some shrubs and helping each other plant seeds. “The treehouse and the simple way of life it represents becomes a powerful metaphor for the desire to escape conventional life and enjoy the experience of living more Off The Grid,” Gucci says.
The new collection follows Gucci’s carbon-neutral commitment announced last September, which supports REDD+ projects that protect forests and biodiversity in vital places around the world. “The collection is the result of teamwork; everybody brought something to it,” Michele says. “And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park.
about the future of fashion after the pandemic, Michele said, “this time was the time to reveal how powerful human beings are… Fashion is humanity. We are human, me, you, we are all human.”
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