.Gucci's Global Head of Diversity and Inclusion—a first-time appointment in the brand’s 98-year history—is the outsider fashion needs.
Tirado says, “I didn’t always feel like Gucci spoke to me personally when I was just a casual consumer. Before Alessandro Michele, the house’s creative director, and Marco were hired, Gucci was something you wanted to have aspirationally, but sometimes it was hard because you didn’t always see yourself reflected in the stores or the advertisements.” Now she sees Gucci as a leader around the issues of diversity and inclusion.
That said, Tirado insists, “there’s still work to do; there’s always work to do.” She’s eager to put strategies in place to better ensure that the Changemaker dollars are being allocated with real, lasting purpose and that more investment, both financially and in terms of corporate culture, are provided to create forward-thinking shifts at Gucci and in the communities that are influenced by the brand.
Today, in fact, Gucci has announced that it is now accepting applications for the scholarship and grant programs, which are open to all eligible students within a four-year university or college in the United States. Gucci has pledged to distribute $1.5 million over four years across two programs specifically: the Gucci Changemakers Scholars and Gucci Changemakers x CFDA Scholars by Design.
Internally, Tirado says, “I would love to see some more developmental opportunities for the talent we already have here.” She added, “You’d be surprised at how diverse Gucci already is, but like a lot of companies, as you go up the food chain, the diversity kind of drops off. That’s not unique to Gucci, that’s across the board.
Tirado wants to encourage Gucci employees from the retail level on up to work towards a high-powered, high-paying job within the company. “I say fish where the fish are,” she says. “And we have a pretty full pond right here, we just have to look at how we’re defining and assessing talent, and sometimes we have to get out of our own way. We tend to lean into what we know and what’s familiar to us, and we’re always moving so quickly. I think it’s a matter of slowing down to speed up.
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