Gucci Re-invents the Dive Watch With Sustainability in Mind

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Gucci Re-invents the Dive Watch With Sustainability in Mind
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With 100% recycled steel and a bio-based rubber strap, the Gucci Dive watch combines its focus on sustainability with fashionable timepieces.

Playful, practical and utterly individual, the Gucci Dive watch captures the unique spirit of the Italian fashion label and the enjoyment it takes in experimenting with design. Now, with 100% recycled steel, bio-based rubber and four fun colours, it combines its focus on sustainability with fashionable timepieces.

Based on sporty watches, it combines classic and contemporary performance elements. While the classic iterations are made with fabric, rubber and steel, the luxury house’s bio-based counterparts features a rubbery plastic as its main material, with recycled steel being used for the crown, buckle and case back.Hearing the word “plastic” may turn off the more eco-driven shoppers, but the Dive’s plastic is sourced from renewable and natural sources.

The Dive comes in a small run of colours more lively than the brand’s previous collections. Each colour coats the bio-based strap and watch face with gold accents appearing on the dial. Gucci then engraves its logo into the back of the case, the buckle and the crown.

Although its sustainability and stylish design are the most visible features of the Gucci Dive Bio-Based models, the 40mm diameter case, coloured transparent dials, 38h power reserve capacity and 200 meters water resistance are some of the more subtle, yet impressive features of these watches. The new members of the Gucci Dive Collection seem to steal the hearts of many watch lovers. Emphasising the importance of sustainability and the value of design at the same time.

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