The initiative follows donations of 3 million euros from Gucci’s parent company Kering.
WWD spoke with @TomFord about everything from the effects of COVID-19 on fashion to his life during lockdown. Here is some of what Ford said: 1. Fashion isn't going anywhere. "I don’t think American fashion will go away at all.
I think American fashion will transform. I think all of fashion will transform and adapt." 2. People over profits. "We’re paying our staff. They are our number-one priority... Even if you’re an established brand and are lucky like we are, versus a medium-sized brand, when everything stops and not a penny comes in, and your third parties start canceling their orders because they’re going to go out of business, it’s a big deal." 3. The business of fashion is evolving. "Everyone has been complaining about the fashion shows — well, guess what? They may not exist in September. And pre-collections? Who knows. Even if I wanted to have a pre-collection, I probably can’t because my sample rooms are closed. We can’t have any fittings, we’re under a 30-day lockdown. Even if I made a collection and somehow figured out how to have it in a showroom or show it virtually somewhere in May, which doesn’t look likely, who’s going to buy it?" 4. The future is uncertain. "Really no one can predict this. That’s what’s so crazy about it. Usually you can sit down with a business plan where you can plan out. No one can predict this. No one in the world can predict what’s going to happen." 5. We will survive. "I think the most important thing is that this will go away, that this will pass, that we will survive... It’s hard to believe, I understand that, when you’re worried about how you’re going to pay your rent, how you’re going to pay your bills, it might sound callous. Because whatever industry you’re in, it doesn’t have to be fashion, it’s upending people’s lives." Tap the link in bio for more. Report: Bridget Foley — #wwdfashion #tomford #coronavirus #covid_19Prince Charles is the latest European royal to fall ill with coronavirus. Clarence House said early Wednesday that Prince Charles, 71, had undergone tests by the National Health Service in Scotland, where the heir to the British throne and his wife Camilla, the Duchess of Cornwall were already self-isolating at Balmoral. The palace said it “was not possible to ascertain” from whom the prince caught the virus, “owing to the high number of engagements he carried out in his public role during recent weeks.” He is the second major royal to be infected: Last week Prince Albert of Monaco confirmed that he had contracted COVID-19. Tap the link in bio for more. Report: Samantha Conti — #wwdeye #princecharles #coronavirus #covid_19Marketing experts agree, brands should stop promoting all the things we can and should be buying online “while social distancing.” Thinking about using the coronavirus as an angle to push shoppers to buy your beauty products or natural hand sanitizer? What about repositioning apparel as “WFH style” or insisting there’s no better time to invest in luxury pajamas or blasting out images of Chrissy Teigen in self-quarantine, just to make sure everyone knows what brand her robe is and where they can buy it? Using the mass attention on COVID-19, or the coronavirus, as a marketing hook is, at best, unseemly. At worst it will actually harm a brand — even one with years of good marketing practices behind it. “People looking right now for real information, like what do I do if I get sick, not well, since I’m working from home I should buy new pajamas,” Niven added. “Pushing that is dead wrong. Tap the link in bio for the dos and don’ts for marketing in the age of coronavirus. Report: @_a_collins & Kali Hays — #wwdbusiness #marketing #coronavirus #covid_19The future of events is digital. “We have been swamped with requests of how to begin creating virtual experiences. There has been a huge surge of interest in virtual, augmented and mixed realities,” said Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. “Currently, it’s not as if brands have another choice. Events have to stop, so if they want to continue communicating they will have to look at digital alternatives.” According to Drinkwater, consumers will soon be able to “walk around life-sized, photorealistic holograms. Catwalks could be taking place in your home in real-time in augmented reality or streamed to VR headsets allowing for creation of sets that would be physically impossible to build.” Tap the link in bio for more. Report: Miles Socha — #wwdfashion #events #digital #coronavirusFashion designers are creating masks, hospital gowns and more to fight the COVID-19 pandemic. As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need for essential resources, such as masks, hospital gowns and hand sanitizer. Fashion designers including @csiriano, @BrandonMaxwell and @MichaelCostello are coming in to help fill that gap, mobilizing their teams to produce supplies needed by health-care workers and COVID-19 patients. Larger companies, such as @LVMH Moët Hennessy Louis Vuitton, @kering_official, @loreal, and @cotyinc are also pitching in, having their factories produce hand sanitizer to distribute free of charge to health authorities. Tap the link in bio for more. Report: @laylailchi — #wwdfashion #coronavirus #covid_19 #brandonmaxwell #christiansiriano #michaelcostello
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