Disabled artist Sharona Franklin shares how Gucci offered, and then rescinded, a potential collaboration.
story about Jell-o art in August), was contacted by Gucci in May to collaborate on an upcoming campaign. After signing an NDA and participating in multiple phone calls and chain emails in which her plans for the campaign were shared, the offer was rescinded citing budgetary concerns. Last week, Gucci’s Cruise ’20 campaign dropped, featuring a series of gelatin desserts that bear a striking resemblance to Franklin’s work.
We spoke with Sharona about her work as an artist, how disability impacts her work, and how the Gucci “collaboration” came about.I was contacted in May by Gucci about this project with jellies in Italy. They said that they love my work and wanted to collaborate on a campaign. They emailed a few times and sent me an NDA, which I signed.
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