.Gucci has announced a game-changing, multi-prong partnership with TheRealReal.
requires “closing the loop” by taking back a product when a customer is done with it and either recycling, upcycling, or reselling it. That’s surely the next step for many brands, Gucci included, but until it’s logistically possible, the best-case scenario is that an item is given to a friend or resold on a consignment site like The RealReal.
“Gucci is at the forefront of driving the fashion industry to become more sustainable, so having them recognize the role of resale and The RealReal in creating a more sustainable future is really powerful,” Wainwright says. “By encouraging their community to shop resale, Gucci will help us bring more people into the circular economy and show that resale is complementary to brands.
The Gucci x TRR shop will have a constant rotation of gently used items, but Sasha Skoda, The RealReal’s head of women’s, predicts its loafers and sneakers will go the fastest. During COVID-19 lockdowns, those comfortable shoes—along with Gucci tracksuits and hoodies—surged in popularity. With the holidays coming up, she also expects gift-able Gucci items that “spark joy,” like scarves, jewelry, and crossbody bags, to be popular.
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