The queer activist and creator of Chime Zine talks brand awareness and calls for action.
Proceeds from Gucci’s most political new pieces—mustard yellow t-shirts emblazoned with the iconic 70s slogan “My Body My Choice”—benefit the brand’s Chime for Change initiative, which, since its inception in 2013, has raised more than $15 million in the service of women and girls worldwide. And for no money at all, one can pick up the second issue of Chime Zine, a galvanizing force for gender equality that’s available at select Gucci stores and bookstores.
AE: When I was approached, I was asked to edit a Zine about global gender equality. I took that direction really clearly. Global gender equality is about the full range of genders—of course women and girls are the gender minority—but other gender minorities as well.AE: A luxury brand like Gucci has resources that activists, institutions and NGOs simply don’t.
AE: Yes, and while that's totally true, what I find even more exciting than that is that in addition to being available in certain Gucci stores, the Zine is also available for free in a variety of book shops around the world. It's truly global in that it's being distributed one in places where a Zine like this might not be found, but also in places where Zine's like thisThere are people all over the world fighting for gender equality.
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