From giving away bingo-like Mexican lotería cards to Taco Tuesdays and World Cup watch parties, Latino voting mobilization efforts are ramping up in Georgia ahead of the Senate runoff election next Tuesday.
"A lot of our work is really tailored to our community in a cultural and linguistic way," Yadira Sanchez, executive director of Poder Latinx, said. Combining that with more traditional voter engagement strategies helps make the electoral process less intimidating for young and new Latino voters looking to participate in the runoffs and beyond, she said.
Ahead of the Senate runoff election, Voto Latino identified 175,000 Latinos in Georgia who are young, low-propensity voters who participated in the last election. Their participation could be crucial in increasing Latino voter turnout in the runoff election, Maria Teresa Kumar, president of Voto Latino said during a call with reporters two weeks ago.
On the Republican side, Juan Arias, the NRSC’s Hispanic press secretary, told NBC News in an email that Operación ¡Vamos! has 15 full-time staffers in Georgia assisting with efforts to turn out Hispanic voters in support of Walker.
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