Groupe Clarins acquires a French domain for responsible sourcing.
It’s part of the French skin care brand’s “from farm to skin” philosophy involving integrated sourcing.
Clarins’ estate has 50 hectares of cultivable land, where the group intends to grow plants to be used in its products as well as a laboratory for the study and research of new species. The domain uses innovative cultural practices and a unique hydrological approach, according to the company. The domain’s first cultivation – of 50 tree and plant species – is planned for fall 2024. Those will include prickly pears, quince trees, almond trees, apricot trees, lavender, lemon thyme and blueberries. Clarins acquired the Domaine de Serraval in Haute-Savoie, France, in 2016, where the company now cultivates 2.5 tons of plants annually. Their extractions are integrated into product formulas in the group’s factory in Pontoise, France.
This chimes with Clarins’ historic commitment to planet Earth and its denizens. The company, created in 1954, has always focused on responsible beauty.
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