Kaulig Racing welcomes Grizzly Nicotine Pouches as a primary sponsor for the 2025 NASCAR Cup Series, marking a return of tobacco-related sponsorships to the sport. The partnership will see Ty Dillon drive the No. 10 Grizzly Nicotine Pouches Chevrolet in nine races, starting with the Daytona 500. Kaulig Racing aims to improve upon its 2024 performance with strategic hires and a renewed focus on competition.
Kaulig Racing has announced a significant new partnership for the upcoming 2025 NASCAR Cup Series. Grizzly Nicotine Pouches , a product under the American Snuff Company , will serve as the primary sponsor for Kaulig Racing , backing nine races featuring driver Ty Dillon behind the wheel of the No. 10 Chevrolet. The partnership kicks off with the Daytona 500 , arguably the most iconic race on the NASCAR calendar, which marks the start of the racing season next year.
Dillon, an experienced driver with a strong NASCAR career, is making a comeback to full-time racing with Kaulig Racing. His career highlight so far was a third-place finish at Talladega in 2020. Dillon expressed his excitement about the partnership with Grizzly Nicotine Pouches for the new season, stating that he is eager to achieve great results on the track with Kaulig Racing.This collaboration signifies a resurgence of tobacco-related sponsorships in NASCAR. The RJ Reynolds Tobacco Company, the parent company of the American Snuff Company, previously held naming rights for NASCAR's Cup Series for over thirty years, making RJ Reynolds a major part of NASCAR's brand and instrumental in developing the sport. This partnership marks a return of this legacy in a modern form, albeit with nicotine pouches instead of traditional tobacco products. Kaulig Racing has been actively working to strengthen its position within the NASCAR Cup Series. The team faced challenges during the 2024 season, particularly with consistency, prompting changes. The hiring of Mike Cook as technical director and Andrew Dickeson as crew chief for the No. 10 car are crucial steps taken leading into 2025, aimed at improvement and better competitive performance. Alongside Ty Dillon, AJ Allmendinger is expected to race for Kaulig in the No. 16 car during the season. Kaulig Racing is also extending its commitment to community engagement through its partnership with The Fallen Outdoors, a non-profit organization dedicated to providing outdoor adventure experiences to veterans, active service members, and Gold Star families - a mission that aligns with NASCAR's history of supporting military-related causes. Brent Trader, Sr. Director at American Snuff Company, shared his excitement about the partnership, stating that NASCAR aligns with their consumer base and that this collaboration shows their commitment to being with their customers every step of the way.
NASCAR Kaulig Racing Grizzly Nicotine Pouches Ty Dillon Daytona 500 Sponsorship American Snuff Company RJ Reynolds Tobacco Company Racing Motorsports
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