SINGAPORE - For the first time since it started 26 years ago, the Great Singapore Sale will be a largely virtual event, with a focus on further helping local retailers go digital.. Read more at straitstimes.com.
SINGAPORE - For the first time since it started 26 years ago, the Great Singapore Sale will be a largely virtual event, with a focus on further helping local retailers go digital.Touted as Singapore's biggest retail event, the GSS usually runs in stores and online between June and August.
Retailers' offerings will be consolidated on SRA's eGSS GoSpree platform, where shoppers can view these items through virtual and augmented reality tools. They can also use the platform to download promo codes that can be used for online or in-store purchases, among other activities. Referring to an E-Commerce Booster Package launched by Enterprise Singapore in April to help brick-and-mortar retailers and heartland enterprises take their business online, she said:"We felt it was timely that eGSS takes off in September because retailers would have had some experience going digital and would already be on some e-commerce spaces."
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