MAY 14 ― Despite global interruptions to supply chains brought about by the Covid-19 pandemic, daily essentials and groceries including fresh food and bread nevertheless made it to supermarket shelves. Behind the stocked shelves however, the logistics sector adapted quickly, enhanced or reworked...
Thursday, 14 May 2020 07:04 AM MYT
“Digital” to many Malaysian SMEs is a website, a simple online shop, and some social media marketing. This pandemic, however, has forced many business owners to embrace “going digital” in a very real way. Similarly, logistics players are stepping up to digitalise their operations to better facilitate and serve social sellers in the e-commerce space.In early May 2020, the government relaxed the operational restrictions for most businesses in a bid to allow the economic engine to restart itself.
Despite years of being exposed to the benefits of e-commerce, many businesses have yet to adopt e-commerce in a significant way. Most are not aware of what e-commerce entails and the slew of benefits it can bring. While many entrepreneurs know that online means global, they remain wary. They worry about the investment needed and potentially high fees.
Done properly, logistics can be a competitive advantage by creating a fantastic customer experience and encouraging referrals. It can even increase basket size and reduce complaints and returns. On the back end, strong logistics can create operational efficiencies and increase operating margins.During the MCO, companies like Grab, StoreHub, FoodPanda, and Lalamove, moved immediately to enable food and parcel deliveries, striving to solve the last-mile challenge for retailers.
Customers love transparency so merchants should provide as much detail as possible on the price of shipping and make parcel tracking as easy as possible.
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