2022 is looking pretty good so far.
Cox says that the idea to buy The Great American Hero brand came to him when he and Caroline Perini, who owns Easy Slider, had lunch there soon after Oliverie announced the closing. He returned to get a sandwich every day for 30 days, slowly building a relationship with Oliverie.
Not much will change when Cox and Wilson reopen Hero. All the sandwich options that delighted diners for decades will remain, but they are updating the point-of-sale system to get a better grasp of sales. Oliverie used a basic cash register and wrote his own checks up until his last day. While The Great American Hero’s menu will stay the same, its location won’t. Cox and Wilson negotiated a three-month deal with the property owner, Leland Burk, to stay on Lemmon. After that, they’ll be month-to-month. They say that for a sandwich shop, the price is just too high to remain long-term.
As such, Cox and Wilson are already looking to open other locations. They’re working on deals north off U.S. 75 and on Harry Hines Boulevard near UT Southwestern and Parkland Hospital. Their goal is to have three or four locations open in the next 12 to 18 months and eventually have Great American Hero be a 100% veteran-owned franchise business.
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