Graphic pro-Israel ads make their way into children’s video games

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Graphic pro-Israel ads make their way into children’s video games
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Maria Julia Cassis was sitting down to a meal in her terraced home in north London when her 6-year-old son ran into the dining room, his face pale.

The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage. Over a black screen, a message from the Israeli Ministry of Foreign Affairs told the first grader: "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE."

Reuters has not been able to establish how the ad came to Saranga's son's video game, but her family isn't alone. The news agency has documented at least five other cases across Europe where the same pro-Israel video, which carried footage of rocket attacks, a fiery explosion, and masked gunmen, was shown to gamers, including several children.

Israeli Ministry of Foreign Affairs' head of digital, David Saranga, confirmed that the video was a government-promoted ad but said he had "no idea" how it ended up inside various games. Google ran more than 90 ads for the foreign ministry but declined to comment on where it displayed those ads. X, formerly known as Twitter, didn't respond to requests for comment.

Representatives from Hamas, the Islamist movement that governs Gaza, did not respond to Reuters requests for comment about its media campaigns.

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