Despite the devastating wildfires in Los Angeles, the Grammys will proceed as planned, but with a significant shift in focus. The Recording Academy and MusiCares have launched a relief fund, and the week's events will incorporate fundraising elements to support those affected by the disaster.
Each year, the Recording Academy hosts a multitude of events to welcome the music industry during Grammy week and record labels do the same. However,their plans — Universal Music Group, Sony, Spotify, BMG and Warner Music Group among them — and instead are allocating resources to help those affected by the devastating Los Angeles-area wildfires.
Once the fund was set up, Recording Academy CEO Harvey Mason jr. said they began focusing on reformatting what Grammy week would look like — many conversations conducted “on the road, mobile-y, virtually” as staffers had evacuated their homes. “We needed to raise money. We needed to show unity and come together around music. We need to support the city of L.A. 6,500 people work on our shows and ancillary gatherings. So, once we decided to move forward, it was really a conversation withThey decided the path forward was to still give out awards and host performances to give viewers and attendees a bespoke concert experience.
“Hopefully we’ll be talking about things that have been pledged from the sponsors or from the community,” he adds.“We know right off the bat that we’ve got almost 3,000 requests for help from our members or people in the music community,” Mason says. “So that was just in the first few days.”
GRAMMYAWARDS WILDFIRES MUSICINDUSTRY FUNDRAISING RELIEF EFFORTS
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