Besides boosting artists’ egos, Sunday night’s Grammy Awards gave a real leap to a number of performers’ sales and streaming figures, according to a report from Rolling Stone that…
were down to a record low figure, the show was still far and away the ratings leader for the night, with close to 10 million live viewers representing the kind of culture infiltration few will ever get in one moment anywhere else.
A song that has performed more modestly until now, H.E.R.’s Black Lives matter anthem “I Can’t Breathe,” which was a surprise winner for song of the year, naturally saw even bigger percentage gains. Rolling Stone reports the song had a Saturday-to-Sunday leap of 6,771% in sales. Its streams went up 89% from Saturday to Sunday and then improved another 142% from there going into the day after the Grammys.
More established artists naturally saw less-than-four-figure percentage gains, overall — although there were some whopping leaps, like the 4,600% increase for sales of Taylor Swift’s “August” on Sunday from Saturday, since that was the least previously exposed of the three “Folklore” songs she performed in a medley.