While the 67th Grammy Awards on CBS Sunday saw a 10% dip in TV viewership compared to last year, it garnered a record-breaking 102.2 million social media interactions, surpassing even Super Bowl viewership. The show also successfully raised $9 million for wildfire relief efforts in Los Angeles.
Sunday’s CBS telecast of the 67th Grammys drew 15.4 million viewers, according to same-day ratings from Nielsen. That’s down about 10 percent from theWhile the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV broadcast, according analytics firm Talkwalker’s social content ratings. The show recorded 102.2 million such interactions, more than any single program ever has.
CBS and the Recording Academy also note that the Grammys helped raise $9 million for wildfire relief efforts in Los Angeles on Sunday, and over the weekend, the academy and MusiCares brought in $24 million in charitable giving. Marketing for the awards was scaled back in the wake of the fires, which might have contributed a bit to the dip in audience.
The 15.4 million TV viewers for the Grammys marks the third largest audience for the show in the 2020s. The 2020 awards, which aired about six weeks before the first COVID-19 lockdowns in the Unites States, brought in 18.69 million viewers. In the pandemic years of 2021 and ’22, the awards averaged under 10 million viewers. The show climbed to 12.55 million viewers in 2023 before last year’s post-pandemic high mark.
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