Jim looks at unintended problems associated with careless metaphor use.
Take this news release from the National Headache Foundation, which does important research and advocacy into the often debilitating world of chronic headaches and migraines.
For anyone who suffers from debilitating headaches -- I used to spend a fair amount of time in the otherwise empty and darkened lactation room at work to sweat them out -- the last thing you need is for someone to shine a spotlight on them. If the headline weren't enough, you get another dose of it in the second paragraph of the release:"MHAM serves as a crucial platform to shed light on the impact of debilitating headache and migraine on over 40 million Americans."
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